AGMC, the sole authorised dealer for Rolls-Royce Motor Cars in Dubai, Sharjah and Northern Emirates hosted their esteemed customers and partners over three evenings for an exclusive track event that took place at the Dubai Autodrome for ‘Black Badge’ – the marque’s dark and edgy lifestyle statement.

Guests at the event had the opportunity to experience the darker and more assertive alter ego of Rolls-Royce in the form of Ghost Black Badge and Wraith Black Badge in a unique driving experience around the track at the Dubai Autodrome. The track environment allowed guests to experience the slightly more physical driving-focus of Black Badge with significantly increased handling capability, a high degree of steering feedback and more neutral cornering characteristics.

In addition, the Aftersales team from AGMC were also present to provide customers with a service checkup for their Rolls-Royce motor cars ahead of summer and to share more information about the brand’s unique airflow car cover that was on display, which allows the motor car free airflow while keeping out any dust or humidity. 

Commenting on the event, Mamdouh Khairallah, General Manager of Rolls-Royce AGMC said, “We are pleased to have had the opportunity to showcase the unique driving experience of both Wraith and Ghost Black Badge to our discerning customers and partners during our track event. Underpinned by engineering excellence, Black Badge is a truly transformative moment for the Rolls-Royce brand and we truly enjoyed sharing it with our guests and look forward to sharing with them the new Dawn Black Badge which was recently announced.”