Rolls-Royce Dubai’s Signature Journey

Earlier this year, Rolls-Royce Dubai hosted the ‘Signature Journey’, where esteemed guests were invited over the span of three days to experience the pinnacle of luxury that Rolls-Royce Motor Cars has to offer. Beginning at the world’s first Rolls-Royce Boutique in Dubai’s City Walk, guests were briefed on the marque’s Bespoke programme and the cars they would be driving. Guests could then choose to get behind the wheel of either a Dawn, Wraith, Ghost, Wraith Black Badge and Ghost Black Badge.


Guests then took part in an unparalleled driving experience in the Rolls-Royce of their choosing as they went on a mesmerising drive through the dynamic streets of Dubai, before changing from land to sea where they boarded a luxurious Riva Yacht. Whilst enjoying delectable canapes and beverages as the sun set on board the yacht, guests had the opportunity to view the new Serenia Residences at The Palm in collaboration with Palma Holdings & Art Marine.


This unique ‘Signature Journey’ allowed guests the opportunity to experience the true luxury of the marque through a unique lifestyle experience taking them from the heart of Dubai’s City Walk to a luxury yacht on the Arabian Sea.